From the Associated Press:

While piracy is the bane of many musicians trying to control the sale of their songs, tecnobrega artists see counterfeiters as key to their success. Artists, who make their money off of live shows, deliver their CDs directly to the street vendors, who determine the price that market can bear. This “mixtape” phenomenon is popular in other parts of the world, including Argentina and the United States, where it is an integral part of hip-hop.

“Piracy is the way to get established and get your name out. There’s no way to stop it, so we’re using it to our advantage,” explains Gabi Amarantos, who frequently appears on Brazilian TV on the strength of bootleg sales of her CDs (from which artists don’t get a cut).

The Counterfeit and Piracy Market in Brazil is currently listed at $15 Billion.